The starting point of this project was to take a six-word story and make it into a brand. Using this story as a backdrop, "Columbus tumbled off world, King Refunded", the name "World's End" came about as well as adding this tagline to the story, "Don't be like Columbus. Drink Responsibly." Adding a compass wheel and hand-done type to finish out the logo gives the brand a nautical, old-English vibe.
